Crossover merchandise will celebrate momentous anniversaries for both properties.
In an announcement that is both delightful, shocking, and weird, Sanrio
has announced that there will be a special crossover line of products
featuring Hello Kitty and The Simpsons set to launch in 2014.
2014 is huge for both properties‒Hello Kitty is celebrating its 40th
anniversary, while The Simpsons will be celebrating its 25th. According
to USA Today, the collaboration between Sanrio, Inc. and Twentieth
Century Fox Consumer Products "will target collectors with
limited-edition collectibles, while offering something for all fans."
The article also quoted Sanrio president and COO Janet Hsu, who said
that the line will be "a fun and unexpected take on The Simpsons'
transformation within Hello Kitty's super-cute world."
No
further details have been revealed yet, but the products are expected to
launch in mid-2014, just in time for back to school shopping.
Crossover merchandise will celebrate momentous anniversaries for both properties.
In an announcement that is both delightful, shocking, and weird, Sanrio
has announced that there will be a special crossover line of products
featuring Hello Kitty and The Simpsons set to launch in 2014.
2014 is huge for both properties‒Hello Kitty is celebrating its 40th
anniversary, while The Simpsons will be celebrating its 25th. According
to USA Today, the collaboration between Sanrio, Inc. and Twentieth
Century Fox Consumer Products "will target collectors with
limited-edition collectibles, while offering something for all fans."
The article also quoted Sanrio president and COO Janet Hsu, who said
that the line will be "a fun and unexpected take on The Simpsons'
transformation within Hello Kitty's super-cute world."
No
further details have been revealed yet, but the products are expected to
launch in mid-2014, just in time for back to school shopping.
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